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NAEDA Announces 2013 Dealer's Choice Award Recipients

March 28, 2013 | Posted in Manufacturer News, Rural Lifestyle Market
The North American Equipment Dealers Association (NAEDA) has announced the recipients of its inaugural Dealer's Choice Award. The NAEDA Dealer's Choice Awards are determined from results of dealer evaluation data collected from the association's annual Dealer Manufacturer Relations Survey. The survey asks dealers to evaluate the companies whose products they sell in key areas correlated to a dealer's operational model.
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Free Rural Lifestyle Dealer Business Trends and Outlook Report for 2013

March 25, 2013 | Posted in Dealership Marketing, Rural Lifestyle Market
Rural Lifestyle Dealer, the leading communication vehicle for dealers to the rural market, has compiled an extensive management report where we dig a little deeper than just the numbers to study dealer business trends and the outlook for 2013. The brand new report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2013 and so much more. It's the most comprehensive look at the burgeoning rural equipment market and the dealers serving this diverse customer base.
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Defining a Company Culture

March 21, 2013 | Posted in Dealer News, Rural Lifestyle Market
One characteristic that sets apart many rural lifestyle dealerships is the company culture and work ethic of the employees. Chris Frodel and Bryan Hanson, owners of Mid-State Equipment in Janesville, Wis., talk about the company culture at Mid-State. Customer service comes in as the top priority for the company.
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Videos

RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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