Rural Lifestyle Market

Lynn Woolf
From the Desk of Lynn Woolf

Polaris's New Take on Big Box Doesn't Leave Out Dealers

Polaris recently announced its promotional partnership for its power sports division with Costco Auto Program (CAP) -- a new take on the large retailer strategy. Costco will not sell, only display, a select group of products and then direct interested members to the closest dealer who has signed up with the program.
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Mahindra Launches New Ad Campaign

Recognizing that owning land and rural living brings its own set of challenges and rewards, Mahindra USA is launching a new advertising campaign celebrating this unique lifestyle and the generations of people that are called to it.
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Notable and Quotable: US Housing Recovery

The Mortgage Bankers Association yesterday lowered its forecast for combined new and existing home sales in 2014 to 5.28 million -- a decline of 4.1 percent that would be the first annual drop in four years. The group also cut its prediction on mortgage lending volume for purchases to $595 billion, an 8.7 percent decrease and the first retreat in three years.
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