Rural Lifestyle Market

What Rural Lifestylers Want From You: Ken Kozminski

An equipment dealer helped printing executive Ken Kozminski acquire the equipment — and the confidence — he needed to enjoy his passion for hunting and the outdoors.
Ken Kozminski says it’s easy for equipment dealers who are good listeners to up-sell items to rural lifestylers: “People who are passionate about what they’re doing have a tendency to spend more money on the things they enjoy.”
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OPEI Approves of EPA's Delay of Ethanol Decision

A major association representing ethanol manufacturers is furious that the Environmental Protection Agency has delayed making a decision on whether to allow the ethanol content in gasoline to be increased to 15 percent, from 10 percent, but those worried that the increase will damage existing engines applauded the agency’s decision.
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