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Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com
Articles

ARTICLES

Manufacturer Perspectives: Bush Hog Aims For Added Features, Attractive Price Points with 7 New Products

By Lynn Marcinkowski Woolf posted on August 25, 2014 | Posted in Product Innovations
Bush Hog recently introduced 7 new products, offering new product categories, enhancements on existing products and a re-introduction of a popular series. The goal was to add features, offer dealers additional products and meet attractive price points. Bush Hog, based in Selma, Ala., started producing rotary cutters in 1951 and its lineup now extends to zero-turn radius mowers, tractor loaders, backhoe attachments and landscape tools.
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Lynn Woolf
From the Desk of Lynn Woolf

The Right Way to Apologize

By Lynn Marcinkowski Woolf posted on August 11, 2014 | Posted in Dealership Marketing
Mistakes in business are unavoidable. At times, your dealership may under deliver, overpromise, recommend the wrong kind of equipment or, for whatever reason, be less professional than you would like. Combine that with situations out of your control, such as delayed parts delivery or manufacturer errors, and there is the constant potential to make mistakes. Then what?
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grapes
What Rural Lifestylers Want from You

Growing Grapes in Iowa

Wooden Wheel Vineyards generates strong revenues on just 7 acres through a value-added approach to small agriculture.
By Lynn Marcinkowski Woolf posted on July 29, 2014 | Posted in Dealership Marketing
Wooden Wheel Vineyards generates strong revenues on just 7 acres through a value-added approach to small agriculture.
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Lynn Woolf
From the Desk of Lynn Woolf

GIE+Expo: A Chance to Act Like a Customer & a Dealer

By Lynn Marcinkowski Woolf posted on July 14, 2014 | Posted in Dealership Marketing
Dealers are often so busy being dealers they miss out on what they can gain by thinking like customers. This goes beyond viewing your dealership through your customers' eyes, but looking at equipment as if it's your first time buying things like a zero-turn mower or a chain saw. Adding that viewpoint can help you make more sales and help you decide whether it's time to add or change manufacturers.
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Lynn Woolf
From the Desk of Lynn Woolf

Why You Should Care About Ag Policy

By Lynn Marcinkowski Woolf posted on June 16, 2014 | Posted in Dealer News
When it comes to technology, there's a group of consumers referred to as "early adopters." This group is tuned into what's happening with their favorite technology and they are willing to test it and invest in it before it hits the mainstream.
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