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Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf was managing editor of Rural Lifestyle Dealer. Prior to that, she was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com
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Lynn Woolf
From the Desk of Lynn Woolf

'Under-Delivering' at the Service Counter

By Lynn Marcinkowski Woolf posted on January 24, 2014
The service counter is a challenging place to work and I know your customers don't expect perfection on every visit. However, I recently had an experience where so many things went wrong that I just had to share -- so that it doesn't replicate at your service counter.
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Lynn Woolf
From the Desk of Lynn Woolf

Take the First Step to Be a Dealership of the Year

By Lynn Marcinkowski Woolf posted on January 12, 2014
It's the season for setting goals, so how about this for a suggestion: Your dealership is named Rural Lifestyle Dealer's 2014 Dealership of the Year. Nominations are now being accepted online and by email, mail or fax. Nominations can come from anyone, including your manufacturer, an employee or customer -- and even you.
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Lynn Woolf
From the Desk of Lynn Woolf

What Are You Worth to a Customer?

By Lynn Marcinkowski Woolf posted on December 16, 2013 | Posted in Manufacturer News
I met a consultant a few years ago who had no set rates. His clients paid him what they thought his time was worth. Letting others determine your income is unpredictable at best and a risk many aren't willing to take. But, think about his confidence in the value he was providing his clients, not because he thought so, but because they thought so.
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Best Practices: Old Service Shop Converted to Mower Demo Area Doubles Sales

By Lynn Marcinkowski Woolf posted on December 2, 2013 | Posted in Product Innovations
Source: Lynn Marcinkowski Woolf
Marlin Stoltz gives this reason why he built a new 18,000 square foot shop at his Listowel, Ontario, location: We were a 100-cow herd in a 50-cow barn. Stoltz says his Case IH dealership, Stoltz Sales & Service, had outgrown its 4,800 square foot shop years ago, partly because of the increasing size of farm equipment. He says the decision has been good for his team, allowing service techs to work inside year-round. Stoltz Sales & Service has two other locations in Mildmay and Elmira.
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Lynn Woolf
From the Desk of Lynn Woolf

Help ... My Vehicle Rolled Over

By Lynn Marcinkowski Woolf posted on December 2, 2013
That's the message family members of a tractor operator could receive if a mobile application developed by a Univ. of Missouri researcher makes it to market. It has great potential to save lives by reducing rescue time, says A. Bulet Koc, assistant professor of agricultural systems management at the Univ. of Missouri's College of Agriculture, Food and Natural Resources. He developed the application with the help of his research assistant Bo Liu.
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