Todd Foltz

Todd Foltz

Todd Foltz is senior public relations account executive at Osborn Barr, an agriculture-focused, full-service marketing agency. He supports the Equipment, Outdoor and Rural Lifestyle Group, providing marketing solutions for some of agriculture’s largest machinery, tire and building companies. He has spent more than 15 years writing about agriculture and advising agricultural companies on marketing.


Marketing Matters: Make Your Dealership Vital

As many of the game bird hunters among your customers can attest, success can often be measured in the ability to anticipate. Wall Street traders and military strategists may have the same advice. Know where your target is headed and then get there first, with your bead, your investment or your troops.
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Marketing Matters: Dos and Don'ts at Trade Shows

Planning a trade show is like planning a wedding, only without all the fun dynamics of the in-laws, family and friends. What the two events share, however, is potential, both in rewards and misfortunes. With a little planning, you can greatly improve your chances for rewards at your next trade show. For most weddings, the guests make the day. The same goes for a trade show. Early promotion of your participation to registered attendees or prospects and customers in the area can increase attendance at your exhibit. Once the show starts, your job is to make sure you attract attendees and reward them by providing the attention, product knowledge and service they won't get at any other exhibit. Here are a few basic ways to do that:

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Marketing Matters

Facebook Delivers New Reasons for Dealerships to 'Like' It for Business

New timeline, insights, training and other tools help dealerships talk to customers.
Whether you're one of the 900 million people using Facebook to communicate with family, friends and brands or already have a page for your dealership, new refinements by the social networking site make it even easier to communicate with customers.
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Marketing Matters: Pay Attention to CSAs ASAP

Industry reports show that many production farms are getting larger and the major equipment manufacturers are keeping pace with bigger, more muscular equipment. But another farm segment also is on the rise, the rural lifestyle market, and in particular Community Supported Agriculture (CSA).
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