Articles by Leslie Shalabi

How to Sell

How to Grow Your Off-Season Service Business

Discounts, free pick-up and delivery, and on-farm visits help dealers promote seasonal service packages.

By Leslie Shalabi posted on February 7, 2013 | Posted in Niche Markets

That first warm day in the spring is usually what sets off the spring rush. After that last lawn mowing in the fall, your rural lifestyle customers have stowed their mowers in the shed and shut the door for the winter.

How to Sell: Quality, Stocking, Demos Increase Log Splitter Sales

By Leslie Shalabi posted on October 11, 2012 | Posted in Niche Markets

The allure of a cozy fire crackling in the fireplace on a cold, wintery night is part of the rural lifestyle dream. And, for some, the satisfaction of felling the tree and splitting the wood for those fires is part of that vision. For others, burning wood for heat just makes good economic sense, with wood roughly one-third the cost of natural gas, electricity or oil.

How to Sell

Handling Animal Feed Adds Another Dimension to Equipment Sales

Selling animal feed as a diversification strategy gives customers reasons to return often to your dealership.

By Leslie Shalabi posted on July 11, 2012 | Posted in Niche Markets

Many of your customers have made the lifestyle choice to buy property in the country and move back to the land. And your dealership has successfully helped them buy and service the equipment they need to manage their property. But would you be able to lend a hand if they pulled up to your dealership with a baby goat in the backseat of their car?

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.