Mike Lessiter

Mike Lessiter

Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison and was named president of Lessiter Media in 2007.

Contact: mlessiter@lessitermedia.com

ARTICLES

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Snakebit ZTR Experience & A Revenue Opportunity with ‘Guys Like Me’

What is keeping you from capturing the revenue in this large & frustrated customer base?
"Years ago, I shared an idea I thought could help equipment dealers profit off 'guys like me.' Disgusted with the attitude of the sole equipment dealer in my suburban Milwaukee town of 41,000, I had little choice but to go to an independent mobile service guy for my trusty Dixon ZTR."
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A Labor Day Message: What Work Has Taught Me…

This morning, as part of a Labor Day message at church (“The Parable of the Workers in the Vineyard,” Matthew 20), our pastor recapped the jobs he had in his lifetime. It spurred a conversation with my 17-year-old, Hayden, as he starts his senior year of high school.
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How We Did It Podcast
How We Did It

[Podcast] Conversations with Ag Equipment’s Entrepreneurs: Glenn and Janea Danuser

In this bonus podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Mike Lessiter sits down for a conversation with the next generation brother-sister team of Glenn and Janea Danuser.
In this bonus podcast, “How We Did It: Conversations with Ag Equipment’s Entrepreneurs” brought to you by GKN Off-Highway Powertrain, Mike Lessiter sits down for a conversation with the next generation brother-sister team of Glenn and Janea Danuser. Lessiter is president of Lessiter Media, which publishes Rural Lifestyle Dealer.
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Heritage Tractor: Anatomy of a Dealership Startup

When Ken Wagner explains the genesis of moving 800 miles from his home in Michigan for a new business opportunity in Kansas, a lot had to do with the fact that his wife, Diane, hoped to one day return to the Kansas City area where she grew up. Wagner, who spent 13 years with John Deere as territory manager prior to joining wood-chipping manufacturer Morbark in Michigan, was ready to do something different when he heard from old friends at John Deere (including aftermarket manager and future partner Bill Kilgore) that a dealership in Ottawa, Kan., had been cancelled. Through Deere's market research, a pin (representing a new dealership) was about to be placed in the map in Baldwin City, Kan., 45 miles from his wife's hometown.
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