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Mike Lessiter
A second-generation ag journalist, Mike Lessiter has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing and marketing topics since 1992. He has also served in several capacities with the Farm Equipment Manufacturers Assn., Assn. of Equipment Manufacturers and is a frequent industry speaker. A graduate of the University of Wisconsin, he was named president of Lessiter Publications Inc. in 2007.
Contact: mlessiter@lessitermedia.com
ARTICLES
What Rural Lifestylers Want From You - Mike Meeks
Now on his second rural homestead, this retired exec explains how equipment dealers can ‘make hay’ with customers just like him.
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How to Sell
All-Purpose Vehicles Opens Door to Consumer Retailing
Attractive to farm customers and consumers alike, ATV and UV sales are moving some ag dealerships to look like a cross between a motorcycle shop and a tractor store.
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What Rural Lifestylers Want From You: Dan and Robin Olson
Both widowed way too early, a mutual love of rural lifestyle horses eventually brought horse owners Dan and Robin Olson together for another chance at happiness.
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What Rural Lifestylers Want From You: A Tale of Two Customers
This 'tale of two customers' reveals the drawbacks of cookie-cutter sales approaches, since no two rural lifestyle buyers walking through your front door may ever be alike.
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View All Articles by Mike Lessiter
Top Articles
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Videos
RhinoAG Production Tour to Mark 90 years
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Top Directory Listings
Yanmar
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.