Outdoor power equipment (OPE) manufacturers improved their year-over year dealer satisfaction scores in 2024.

When Ken Wagner explains the genesis of moving 800 miles from his home in Michigan for a new business opportunity in Kansas, a lot had to do with the fact that his wife, Diane, hoped to one day return to the Kansas City area where she grew up. Wagner, who spent 13 years with John Deere as territory manager prior to joining wood-chipping manufacturer Morbark in Michigan, was ready to do something different when he heard from old friends at John Deere (including aftermarket manager and future partner Bill Kilgore) that a dealership in Ottawa, Kan., had been cancelled. Through Deere's market research, a pin (representing a new dealership) was about to be placed in the map in Baldwin City, Kan., 45 miles from his wife's hometown.