Mike Lessiter
Mike Lessiter, a second-generation ag journalist, has been Editor/Publisher of Farm Equipment since 2004. He has covered business-to-business operations, manufacturing, and marketing topics since 1992 and has held various roles with the Farm Equipment Manufacturers Assn. and the Assn. of Equipment Manufacturers. Mike is a graduate of the University of Wisconsin-Madison. He was named president of Lessiter Media in 2007 and assumed the additional role of CEO of the Lessiter Media in 2026. He is also the founding president and director of the nonprofit group, the Conservation Ag Foundation, established in 2023.
Contact: mlessiter@lessitermedia.com
Contact: mlessiter@lessitermedia.com
ARTICLES
Practical Tech Series, Part 1: 'Gigging Out' Your Parts Delivery
A new Uber-type of ‘gig’ economy service offers same-day mobile parts delivery, including large & bulky parts.
Read More
To the Point
‘Judge Me on My Losers’
Lessiter Media President revisits the ‘one thing’ maxim & challenges his audience to gauge success or failure on the type of business you were born to serve.
Read More
Peggy Noonan on Work, Immigration Priorities
While standing up for ‘contributing’ immigrant labor, Wall Street Journal columnist Peggy Nooonan shares gems on the long-forgotten ideals of work
Read More
Observations on ‘No Regrets’
Lessiter shares personal takeaways at the annual conference that pushes men to take stock of their lives – in business and in the home – and ‘to show up, step up & grow up.’
Read More
The Aftermarket Argument: Is it Fact, Fantasy or Fallacy?
With a cloudier outlook for ag equipment wholegoods sales, Mike Lessiter seeks dealer and major-line opinions — and their responses may surprise you.
Read More
To The Point
Are You Mentoring? Or Managing?
Week spent at a conference in Kansas City spurs an examination of the nuanced terminology.
Read More
To the Point
Roll Call: Integrity
To do the right thing at the right time in the right way requires strength, wisdom and understanding.
Read More
Top Articles
Current Issue
Rural Lifestyle Dealer
Rural Lifestyle Dealer of the Year
Redefining the Rural Lifestyle Dealership Through the Can-Am Expansion
From Garage Repairs to Regional Growth: How M&H Equipment Built Its Business
Must Read Free Eguides
Download these helpful knowledge building tools
- Full Suspension: A Competitive Advantage Dealers Can Sell
- Best Practices of Elite Dealerships Volume 6: Featuring Dealership of the Year Recipient
- Best Practices of Elite Dealerships Volume 5: Featuring Dealership of the Year Recipients
- Create a High Performance Dealership with Bob Clements: Service Department Volume 3
Videos
Ferris Introduces 10-Year Suspension Warranty
Ferris showcases products at the 2026 National Farm Machinery Show including 40Hp zero-turn and Blower.
Top Directory Listings
PSA Laboratory Furniture
PSA Laboratory Furniture is your trusted laboratory furniture supplier in the United States. Our range includes durable laboratory cabinets, fume hoods, and stainless countertops that meet any lab environment’s specific needs. With our custom laboratory furniture and specialized lab equipment, we...
Next Point Bearing
Next Point Bearing is a nationwide bearing distributor known for quality, reliability, and fast service. We offer a wide range of precision bearings, including the 6200 bearing, and support OEMs, distributors, and industrial teams across the U.S. As a trusted ball bearings and linear motion...
Curtis Industries LLC
Artillian is a U.S. manufacturer of attachments for compact and sub-compact tractors, specializing in pallet frames, pallet fork sets and grapple systems.