Articles by Michael Turley

Marketing Matters: Climate Change

Build sales by reacting to shifts in weather and embracing demographic changes and new consumer purchasing trends.

By Michael Turley posted on July 13, 2011 | Posted in Best Practices

The spring of 2011 reminds us that equipment dealers must be more nimble than ever to serve their customers in an increasingly volatile climate, be it business, weather or consumer spending trends. As a result, equipment dealers face both the daunting task of serving distressed neighbors and the opportunity to build credibility, awareness and business by strategically reaching out to existing and potential customers in tough times. Do it right, and you establish your dealership as a partner.

Marketing Matters: Two Ears, One Mouth

If you want to build solid customer relations, take a hint from what nature provided and listen more than you talk.

By Michael Turley posted on April 7, 2011 | Posted in Manufacturer News

If you want to build solid customer relations, take a hint from what nature provided and listen more than you talk.

Marketing Matters

You've Got Customers!

E-mail outreach can bring in the leads you need to make the sales.

By Michael Turley posted on February 9, 2011 | Posted in Manufacturer News

Whether you’re selling doughnuts, dog houses or all-terrain vehicles, one axiom holds true: making good conversation ultimately leads to making good sales.

Must Read Free Eguides

Download these helpful knowledge building tools

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.