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Articles by Dan Kirkpatrick
Marketing Matters
With Sponsorships, it’s All About You
Research and tough negotiation will help your dealership get the most out of event sponsorships.
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Marketing Matters
Make Your Co-op Dollars Work
The advertising funds manufacturers provide can be an asset for dealers who follow the rules and do advance planning.
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Marketing Matters
Fail to Plan? Plan to Fail
Having a successful trade show appearance requires plenty of prep work for equipment dealers.
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Top Articles
Must Read Free Eguides
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- Create a High Performance Dealership with Bob Clements: Service Department Volume 2
Videos
RhinoAG Production Tour to Mark 90 years
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
Top Directory Listings
Yanmar
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.
Stihl Inc
Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.