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Cat Poland

Cat Poland

Cat Poland has been a contributing writer for Rural Lifestyle Dealer since 2013, covering the “How to Sell” series and other topics. She is a writer and public relations and marketing consultant, with expertise in agriculture, non-profit organizations, community organizations, health and wellness and more. She lives on a farm in Kansas.
Articles

ARTICLES

On the Fence About Fencing?

By Cat Poland posted on June 16, 2014 | Posted in Niche Markets
Some equipment dealerships are seeing an increase in fencing demand as farms are being split up and sold, and rural lifestylers are setting up homesteads on smaller pieces of acreage. Despite the demand, this product isn't found in every dealership, or even many dealerships, and for good reason: Price. It's often difficult, if not impossible, for dealerships to compete with big box stores. However, some dealerships have found success with this niche product in spite of the "price-match" mentality.
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Woods Precision Super Seeder

How to Sell: Seeders & Planters

Manufacturer partnerships, strategic promotion and highlighting versatility can bring a healthy sales harvest for seeders and planters.
By Cat Poland posted on April 17, 2014 | Posted in Niche Markets
Manufacturer partnerships, strategic promotion and highlighting versatility can bring a healthy sales harvest for seeders and planters.
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Fencing

How To Sell: On the Fence About Fencing?

Fencing can be difficult to sell because of a "price-match" competition with big box stores. Expert knowledge can help you win long-term customers.
By Cat Poland posted on July 12, 2013 | Posted in Niche Markets
Fencing can be difficult to sell because of a "price-match" competition with big box stores. Expert knowledge can help you win long-term customers.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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