Cat Poland

Cat Poland

Cat Poland has been a contributing writer for Rural Lifestyle Dealer since 2013, covering the “How to Sell” series and other topics. She is a writer and public relations and marketing consultant, with expertise in agriculture, non-profit organizations, community organizations, health and wellness and more. She lives on a farm in Kansas.

ARTICLES

On the Fence About Fencing?

Some equipment dealerships are seeing an increase in fencing demand as farms are being split up and sold, and rural lifestylers are setting up homesteads on smaller pieces of acreage. Despite the demand, this product isn't found in every dealership, or even many dealerships, and for good reason: Price. It's often difficult, if not impossible, for dealerships to compete with big box stores. However, some dealerships have found success with this niche product in spite of the "price-match" mentality.
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How to Sell: Seeders & Planters

Manufacturer partnerships, strategic promotion and highlighting versatility can bring a healthy sales harvest for seeders and planters.
Manufacturer partnerships, strategic promotion and highlighting versatility can bring a healthy sales harvest for seeders and planters.
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How To Sell: On the Fence About Fencing?

Fencing can be difficult to sell because of a "price-match" competition with big box stores. Expert knowledge can help you win long-term customers.
Fencing can be difficult to sell because of a "price-match" competition with big box stores. Expert knowledge can help you win long-term customers.
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