Articles by Sara Hey

3 Tips for Getting Ahead of Inflation at Your Dealership

By Sara Hey and Bob Clements posted on December 7, 2021 | Posted in Best Practices

Sara Hey and Bob Clements of Bob Clements International walk through three main areas dealers need to pay attention to help they get ahead of inflation at their business. Clements say he expects we'll see 10-12% inflation number in the U.S. and in Canada it will be about 5-6%.

How a Triage Process Can Reduce Chaos in the Service Department

By Bob Clements and Sara Hey posted on December 6, 2021 | Posted in Best Practices

Source: Bob Clements International

What is triage and what does it have to do with your service department? In this video, Bob Clements and Sara Hey from Bob Clements International explain how having a triage process in place can help reduce chaos in your dealership.

What Should I Be Marketing If I Don’t Have Inventory?

Find creative ways to market your other departments when new wholegoods inventory is hard to come by.

By Sara Hey posted on August 30, 2021 | Posted in Best Practices, Dealership Marketing

You can’t get units to sell, but you have customers calling, emailing and waltzing into your dealership, asking you to take their cash. What’s a dealership owner or manager to do? Should you stop marketing if you can’t get wholegoods inventory to sell?

Is Marketing Worth It When Dealers Can't Get Inventory?

By Sara Hey posted on June 14, 2021 | Posted in Best Practices, Dealership Marketing

Source: Bob Clements International

In this video, Sara Hey shares specific steps you can take to market your service department and your parts department while sharing how to bring units in on consignment. In addition, she shares how manufacturers can come alongside their dealer channels with marketing right now.

Looking for Technicians? Keep These Tips in Mind

By Sara Hey posted on May 31, 2021 | Posted in Best Practices

Looking for skilled technicians? Sara Hey shares 3 tips to keep in mind when recruiting technicians — from pay rate to where to look.

3 Strategies for Dealing with Inventory Challenges

By Bob Clements and Sara Hey posted on May 24, 2021 | Posted in Best Practices

Sara Hey and Bob Clements address how dealers can work through the challenges the industry is facing with getting inventory from suppliers.

[Video] How Should I Grow My Business

By Sara Hey posted on December 22, 2020 | Posted in Dealers in Motion

Things we ask dealers when they are weighing the option of adding a location: 1. Can you walk away from your dealership at season, and still have it operating as if you were there?...

How to Easily Grow Your Marketing List

By Sara Hey posted on June 29, 2020 | Posted in Best Practices, Dealership Marketing

If you are looking for an easy place to start, that costs you nothing, let’s focus on growing your marketing list by utilizing your own customers.

3 Tips on Developing a Marketing Strategy

By Sara Hey posted on June 22, 2020 | Posted in Best Practices

So many dealerships only spend marketing money when they are forced to by their manufacturer or when they feel like sales need a quick boost. In those moments, your hard-earned money won’t be fully utilized.

How to Approach Marketing for the Parts Department

By Sara Hey posted on June 15, 2020 | Posted in Best Practices, Dealership Marketing

When we think about what we are marketing in our parts department, we have to focus on what we hope our customers will say when they leave the dealership.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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