Articles by Sarah Hill

5 Questions with Debra Fredrickson

By Sarah Hill posted on February 12, 2021 | Posted in Product Innovations, Rural Lifestyle Market, Dealer-to-Dealer Resources

Debra Fredrickson, director of marketing with Alex Power Equipment (2019 Dealership of the Year), discusses the factors currently impacting the rural lifestyle market, some of the most innovative equipment that’s hit the market in the last 10 years and what she sees as the next big innovations to come in the next decade. The 5 Questions With... series is brought to you by Altoz.

5 Questions with Jon Eis of John Deere Dealership Eis Implement

Eis serves as chief operating officer of Eis Implement, Two Rivers, Wis.

By Sarah Hill posted on January 25, 2021 | Posted in Rural Lifestyle Market, Dealer-to-Dealer Resources

Rural Lifestyle Dealer sat down with Jon Eis, chief operating officer of John Deere dealer Eis Implement, and got his thoughts on key factors currently impacting the rural lifestyle market and some of the most innovative equipment that’s hit the market in the last 10 years. The 5 Questions With... series is brought to you by Altoz.

5 Questions with Kris Kiser

Kiser serves as president of the Outdoor Power Equipment Institute and TurfMutt Foundation, Alexandria, Va.

By Sarah Hill posted on January 15, 2021 | Posted in Rural Lifestyle Market

We sat down with Kris Kiser, president of the Outdoor Power Equipment Institute (OPEI) and got his thoughts on key factors currently impacting the rural lifestyle market, some of the most innovative equipment that’s hit the market in the last 10 years and what he sees as the next big innovations to come in the next decade. The 5 Questions With... series is brought to you by Altoz.

Minimize Uncertainty to Maintain Profitability—Even During the Slow Season

Dealerships should have a strategy in place and regularly review processes to maintain consistent cashflow across the business.

By Sarah Hill posted on November 5, 2020 | Posted in Best Practices

The year 2020 has certainly been challenging for businesses of all types, and equipment dealerships are no exception. Dealing with and managing uncertainty has been an underlying theme for the year, with so many unknowns about the supply chain, implementing policies and procedures to keep both staff and customer safe while still allowing them to do business, and how to set your dealership up for success going into the slow season.

Must Read Free Eguides

Download these helpful knowledge building tools

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.