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Tim Brannon

After graduating from Murray State University, Tim Brannon joined Allis-Chalmers Farm Equipment in 1975 as Territory Manager. After 3.5 years, he returned home to his Tennessee roots to lead B&G Equipment, Paris, Tenn., where he serves today as dealer-principal of the Massey Ferguson operation. In addition to contributing to Lessiter Media’s Farm Equipment, No-Till Farmer and Rural Lifestyle Dealer properties, he writes the Rural Lifestyle Dealer blog, Equipment Dealer Tips, Tales & Takeaways.

Articles

ARTICLES

Equipment Dealer Tips, Tales & Takeaways

Top Ten List of Things to be Thankful For...

By Tim Brannon posted on November 27, 2024 | Posted in Best Practices

Well, it is Thanksgiving time of the year. We should be thankful all year round, but at this time of year we should stop and really put some thought into this event.

Equipment Dealer Tips, Tales & Takeaways

Rainy Reflections on the Elections

By Tim Brannon posted on November 12, 2024 | Posted in Best Practices

How did Trump achieve the landslide victory that will be talked about forever more?

Ag Equipment’s Changing Marketing Tactics

By Tim Brannon posted on November 3, 2024

Our man, Mike Lessiter, wrote a blog recently concerning questionable advertising decisions by farm equipment manufacturers. It was spot on.

On Baseball History and Boronization

By Tim Brannon posted on October 22, 2024 | Posted in Best Practices, Rural Lifestyle Market

As the baseball season draws near it's close, it seemed a good time to share a story about a baseball legend and another that stretches, like a third baseman during a double play, into a lesson on combines and the process of boronization.

Changing the Focus of Purchasing Decisions to Affordability

By Tim Brannon posted on October 14, 2024 | Posted in Best Practices, Rural Lifestyle Market

From farm equipment, to mowers, to rural lifestyle hardware items, it seems that maybe we could learn a lesson from the directions given to big time operators and farmers that is becoming a paradigm for purchasing decisions. Maybe in these market conditions, our key 'feature' should be focused on economic affordability.

Figuring…

By Tim Brannon posted on September 10, 2024 | Posted in Best Practices, Rural Lifestyle Market

This Labor Day, I took the opportunity to start harvesting one of the best corn crops we have ever been blessed with on our farm. The yield monitor on this 25-year-old machine consistently was north of 200 bushels per acre on non-irrigated West Tennessee soil. Wow.

Dealing with Politics in Sales

By Tim Brannon posted on August 19, 2024 | Posted in Best Practices, Rural Lifestyle Market

As we talk to our customers, just about everyone asks, "Did you see or hear what so and so politician or newscaster said?” As we try to apolitically answer, we desperately search which camp one comes from so the customer doesn’t have objections to buying from us

Making the Sale with Imperfect Products

By Tim Brannon posted on August 12, 2024 | Posted in Best Practices, Rural Lifestyle Market

Now, I am not even a borderline genius, but it hit me that one could take a product and make it the scourge of the earth or the elixir of the heavens. It must depend on the salesmanship it seems.

Don't Tell Me What To Do...

By Tim Brannon posted on June 27, 2024 | Posted in Best Practices, Rural Lifestyle Market

Dealers, we don't like change. I didn’t like being told what to do by my parents, my first boss, my wife, my pastor, my accountant, my mother-in-law or our suppliers, but it is like my old ag teacher's favorite saying, “Boys it is just like the white stuff in chicken poop — it is part of it.”

Bureaucracy, As Promised…

By Tim Brannon posted on June 3, 2024 | Posted in Best Practices, Rural Lifestyle Market

Many years ago, we were invited to Louisville, prior to the National Farm Machinery Show to a 'think tank' meeting with the Gehl Brothers and some financial folks they invited.

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