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ARTICLES

Mahindra Launches New Ad Campaign

August 20, 2014 | Posted in Rural Lifestyle Market
Recognizing that owning land and rural living brings its own set of challenges and rewards, Mahindra USA is launching a new advertising campaign celebrating this unique lifestyle and the generations of people that are called to it.
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SWA and CWEDA Members Vote to Merge

August 11, 2014 | Posted in Dealer News
The joint membership of SouthWestern Assn. (SWA) and Canada West Equipment Dealers Assn. (CWEDA) have voted overwhelmingly in favor of moving forward with a merger of these two associations to form the new Western Equipment Dealers Assn. (WEDA).
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Manufacturer Perspectives

Kioti Expects to Double Number of Dealers by 2018

By Lynn Marcinkowski Woolf posted on May 5, 2014 | Posted in Dealer News
Kioti acquired its largest number of new dealers in 2013 since becoming a direct distributor for the North American market and realized a sales growth of more than 10% last year. What's behind the growth and what's ahead for Kioti? Rick Snyder, vice president of sales and marketing for Daedong-USA, Kioti Tractor Division, shares background and a look ahead with Rural Lifestyle Dealer.
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Felling Trailers Online Auction of Pink Trailer to Benefit Breast Cancer Prevention and Support

October 8, 2013 | Posted in Best Practices, Rural Lifestyle Market
Felling Trailers is implementing its first online auction of a FT-3 drop deck utility trailer. Felling Trailers wants to bring awareness to the early detection of breast cancer. Thus, Felling Trailers manufactured and painted one of its most popular trailers hot pink to be auctioned online for 10 days during the month of October, which is breast cancer awareness month. Tredit Tire generously donated the wheels and Midwest Industrial Coatings, Inc. donated the pink paint for this trailer and cause. All proceeds will be donated to Bright Pink.
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RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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