Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Brian Lagorio, sales manager, talks about key issues for many dealerships, finding and training employees and watching inventory.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Brian Lagorio, sales manager, talks about the early days of the dealership and adding the Kubota line.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Brian Lagorio, sales manager, talks about changes in equipment related to emissions and how the dealership educates customers.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Brian Lagorio, sales manager, talks about serving the growers and homeowners in the San Joaquin Valley of California.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Brian Lagorio, sales manager, talks about the dealership's customer referral program and how referrals now account for about 20% of the dealership’s sales.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, talks about what he needs from his manufacturers to help
his dealership.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, talks about diversifying for continued success and taking on the Kubota line.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, shares how the dealership serves its growers with its mobile service.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, shares the financial metrics he watches to gauge the
dealership's success.
Big Valley Tractor is Rural Lifestyle Dealer’s 2017 Dealership of the Year in the single-store category. Don Franzia, co-owner, shares the details about the best practices they follow and
the metrics they watch in the parts and service departments.
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