Items Tagged with 'Schmeiser'

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Rural Lifestyle Dealer Names New Editorial Advisory Board

Select group of dealers to share insights, helping ensure coverage meets the needs of today’s dealer principals.
Rural Lifestyle Dealer announces its new editorial advisory board, which is made up of a select group of dealers representing the Dealerships of the Year and others who have demonstrated excellence.
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Dealership of the Year 2017 — Single-Store Recipient

Big Valley Tractor — Stockton, Calif.

Big Valley Tractor earns recognition by dominating its market, achieving strong revenue per employee and its ‘when do you want it delivered?’ attitude.

The Franzia family has a track record of successfully bringing new products to the market. Back in 1976, Louis and Josie Franzia, established a Bobcat dealership before many in the area even knew what a skid steer was. Their son, Don, joined the business the next year and catapulted sales for the next 40 years. Don and his wife, Nancy, saw a similar opportunity — and a much-needed chance at diversification — by taking on the Kubota line and creating Big Valley Tractor in 1998. The decision proved to be the right one for the dealership. Last year, Big Valley Tractor had a record year for sales and achieved 69% market share. This impressive performance and other business practices helped them earn the 2017 Rural Lifestyle Dealer single-store Dealership of the Year.


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