Yanmar introduced its new sub-compact tractor lineup this spring and Keith Wainwright, agriculture equipment business unit manager, says there were two main factors behind the introduction: demand from a growing segment of the rural lifestyle market and the company's decision to offer customized equipment.

Yanmar America Corporation is on the move this spring visiting authorized Yanmar Agriculture equipment dealers, community events and local farmer's markets across the country.

Over the past couple of weeks, YANMAR America has been hosting Rollout Events for its new line of sub-compact tractors that are being launched this year.