Farmers and farm advocates joined representatives from agricultural companies and manufacturers as well as government officials and health and safety experts in a two-day meeting May 21-22 to form the National Tractor Safety Coalition (NTSC).

Rural lifestylers who grow crops and produce for farmers markets may be a growing market opportunity for dealers.

Mahindra USA, the number one selling tractor brand in the world based on volume, is now showcased at Tuck Executive Education as a case study on successfully implementing reverse innovation. Mahindra USA (MUSA) entered the U.S. tractor market in 1994 and proceeded to establish itself as a successful niche player using innovative marketing and sales strategies.