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How to Declutter the Customer Experience: Text Messaging

Tim Berman describes what practices to avoid and to consider.

By Emily Schultz posted on August 30, 2022 | Posted in Best Practices, Dealership Marketing

Technology can help your dealership declutter the customer experience, and the latest tool to do it is through text messaging, says Tim Berman, innovator manager at Constellation Software.

Adjusting Your Service Check-in Process

By Bob Clements posted on March 5, 2020 | Posted in Best Practices

Source: Bob Clements International, Inc.

As season begins to heat up, it’s a perfect time to make some adjustments to your service processes that might have gotten a little rusty during the winter months.

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Best Practices of Elite Dealerships Volume 5: Featuring Dealership of the Year Recipients

| Posted in Best Practices, Niche Markets

This “Best Practices of Elite Dealerships Volume 5,” featuring Dealership of the Year recipients, highlights the successes and strategies of award-winning dealerships, and it’s yours to download FREE!

Best Practices

4 Steps to Better Customer Service

By Rural Lifestyle Dealer Staff posted on October 10, 2019 | Posted in Best Practices

Source: Forbes.com

Try the "MAMA Method" to resolve customer service issues.

Sell Like a Pro

Sales Prospecting in 6 Steps

This new column from sales coach Ryan Dohrn will help you implement more professional and successful selling strategies

By Ryan Dohrn posted on August 5, 2019 | Posted in Best Practices, Dealership Marketing

Most of your sales prospects don’t really want to talk to you — at first.

The Big Picture

4 Ways to Drive Sales by Thinking Like Customers

By Rural Lifestyle Dealer Staff posted on July 6, 2019 | Posted in Best Practices

Source: The Business Journals

Instead of focusing on how you’re going to get customers to do what you want, move to letting them know you’re on their side.

Best Practices with Bob Clements

Hiring for the Parts Department

By Bob Clements posted on July 2, 2019 | Posted in Best Practices

Source: Bob Clements International Inc.

An excellent parts person requires a mix of customer service, technical knowledge, sales ability and attention to detail.

6 Field-Tested Ways to Grow Sales

Deliberate, incremental changes to how you approach selling and your daily routine can bring you more success

By Ryan Dohrn posted on April 10, 2019 | Posted in Best Practices, Dealership Marketing

Deliberate, incremental changes to how you approach selling and your daily routine can bring you more success.

Big Picture

4 Strategies to Improve Online Marketing

By Rural Lifestyle Dealer Staff posted on February 8, 2019 | Posted in Best Practices

Source: Entrepreneur

Over the years, the way people consume online content has shifted considerably. A recent study by GlobalWebIndex shows that 28% of online activity happens on social media.

Sherwood Tractor’s Digital Marketing Enhances Personalized Customer Experience

New technology combined with customer service attitude drives marketing and website initiatives for a 2018 Dealership of the Year.

By Sierra Wolff posted on January 10, 2019 | Posted in Best Practices, Dealership Marketing

TV advertising helped Bart Sherwood grow his dealership in its early days, and it remains an important part of Sherwood Tractor’s marketing program. However, Sherwood knew that digital marketing was the next necessary step, an area that was outside his comfort zone.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.