Keep your descriptions short, make sure the job title makes sense and find ways to make the job stand out.

Felling Trailers is implementing its first online auction of a FT-3 drop deck utility trailer. Felling Trailers wants to bring awareness to the early detection of breast cancer. Thus, Felling Trailers manufactured and painted one of its most popular trailers hot pink to be auctioned online for 10 days during the month of October, which is breast cancer awareness month. Tredit Tire generously donated the wheels and Midwest Industrial Coatings, Inc. donated the pink paint for this trailer and cause. All proceeds will be donated to Bright Pink.

Social media's benefits to your dealership are undeniable. The drawbacks are there, too, based on how and what is posted on Facebook, Twitter, YouTube or other social media.

Taking the wheel of his New Holland Boomer compact tractor for the last time, Jay Leno drove the tractor nicknamed the Lil Tug onto the auction block at the
41st Annual Barrett-Jackson Scottsdale Auction this weekend, and in a matter of minutes, raised over a half million dollars to support veterans and their families.