Mixing blood and business is a delicate balancing act. Connor Campbell catches up with the father-son duo at Broadhead Equipment to discuss growth, trust, and the impact of being named Dealership of the Year.
The dealership was founded in 2019 by father-son duo Richard, owner, and Jordan Broadhead, owner and business manager, who started the business with a service truck and 2 Cat D11 engines in an empty shop.
Nowadays, the loyalty to one brand has faltered, to which comes an observation on the new age of homeowners and rural lifestylers — good deals on reputable brands may outweigh the color of the equipment.
In 2024, Broadhead increased revenue by 49% and reduced expenses by 25%. Learn what transpired behind the scenes within the dealership and product lineup to create those results, and their plans to position themselves for further growth.
Rural Lifestyle Dealership of the Year Broadhead Equipment shared background on the evolution of the business and how the father-son duo of Richard and Jordan combined their different expertise in 2019 to serve their customers.
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