Related Topics: Managing OPEN Forum Message Affordably Build Your Brand FedEx Global Brand Management Director Monica Skipper shares a cost-effective way to build a bigger brand for your small business. Learn more Featured Response The customer may not always be right, but the Bruce Walker View all comments Just how pervasive is the cliche "the customer is always right" in business? Well, a quick Google search reveals more than 3 million matching Web pages containing that exact phrase. If you buy into the the "wisdom of the crowds," you're probably wondering why in the world only your business ended up with a lot of "wrong" customers.