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Toro & Lowe's Announce Strategic Partnership

September 7, 2023 | Posted in Manufacturer News

The Toro product lineup will be available at all Lowe's stores nationwide and online for the spring 2024 selling season.

Tractor Supply Company Surpasses 2,000 Stores

January 28, 2022 | Posted in Rural Lifestyle Market

The company is set to open 75-80 new stores in 2022, including relocating a store this month in Minot, N.D., home of the original Tractor Supply location.

Retail Rules: How to Improve Your Retail Space to Build Revenues

By Rural Lifestyle Dealer Staff posted on February 21, 2018 | Posted in Best Practices

Retail consultant Jennifer Robison of Robison Retail Results shares simple and affordable ways to bring life back into a showroom and encourage customers to buy more.

Seizing Opportunities in the Rural Lifestyle Segment

Rural Lifestyle Dealer marks its 10th anniversary of helping dealers earn more business from the rural equipment buyer.

By Lynn Marcinkowski Woolf posted on January 25, 2016 | Posted in Rural Lifestyle Market

Production ag has always been the lifeblood of equipment dealerships, but about a decade ago, a new segment was gaining attention among dealers, manufacturers and the ag journalists at Lessiter Publications (now Lessiter Media).

Dealership of the Year: PrairieCoast Equipment

PrairieCoast Equipment: Increasing Retail Sales with a New Location

By Lynn Marcinkowski Woolf and Kim Schmidt posted on November 13, 2015 | Posted in Dealer News, Dealership Marketing

Ryan Johnson, store manager of the Kamloops, B.C., location of PrairieCoast Equipment, talks about the dealership's move from a less visible space to a new 30,000 square-foot facility along a major highway.

Notable and Quotable

Spending Down on Thanksgiving Holiday Weekend

December 1, 2014 | Posted in Manufacturer News

According to a survey from the National Retail Federation, the average person who shopped or will shop the holiday weekend will spend $380.95, down 6.4 percent from $407.02 last year. Total spending is expected to reach $50.9 billion, down from last year's estimated $57.4 billion.

Joint Boards Vote to Move Forward with Dealer Association Merger

May 23, 2014 | Posted in Rural Lifestyle Market

The joint boards of SouthWestern Association (SWA) and Canada West Equipment Dealers Association (CWEDA) recently voted to move forward with a merger of these two associations to form the new Western Equipment Dealers Association (WEDA). This action was the first step toward a merger, which requires a vote by dealer members of each association to be completed this summer.

Dealer Profile

Pauley Equipment Company: For This Dealer, Rental Drives Retail

Pauley Equipment started as a rental business and that expertise influences retail strategies at its three Southern California locations

By Lynn Marcinkowski Woolf and Kim Schmidt posted on April 8, 2014 | Posted in Dealership Marketing

Pauley Equipment started as a rental business and that expertise influences retail strategies at its three Southern California locations.

Billy Goat Industries Kicks Off Retail Financing Promotion for Fall 2013

October 23, 2013 | Posted in Product Innovations

Billy Goat's retail financing promotion helps make Billy Goat more affordable than ever and "As Easy to Finance as 1-2- 3!" for end users. The program is designed to support retail dealers through the heart of fall leaf season with finance solutions that help sell inventory, promote afforda

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.