The round was led by Energy Impact Partners and included additional new investors ArcTern Ventures, Alumni Ventures, and Amazon's Alexa Fund alongside participation from existing investors True Ventures, Inspired Capital and more. 

Earlier this year, Tractor Supply set new sustainability goals to reduce carbon emissions, while committing to achieving net zero emissions in operations by 2040. Sourcing more green power for stores and distribution centers is the primary component of its Scope 2 emissions strategy.