Immediate and impressive returns were realized when Jordan Broadhead, co-owner of RLD Dealership of the Year Broadhead Equipment made a few key decisions on his dealership’s software system and updated accounting systems. Hear about the role those choices made in driving revenue.
Jordan Broadhead explains the marketing strategy behind the dealership’s success in casting a wide net for new customers. Learn how they worked the website into a sales tool to expedite the equipment buying process and how leveraging social media has boosted their visibility.
Broadhead Equipment was founded in 2019 by father-son duo Richard, owner, and Jordan Broadhead, owner and business manager, who started the business with a service truck and 2 Cat D11 engines in an empty shop.
Investing in a robust website and computer network is helping Zimmerer Kubota & Equipment improve its business intelligence and boost connections with its customer base.
Equipment dealerships are under more pressure than ever to maximize the electronic end of their business, as they work to turn customer inquiries into sales or find actionable trends within the sales data they collect.
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