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Beyond Cutting: Exploring Bush Hog's Diverse Product Range [Product Demo]

March 28, 2024 | Posted in Rural Lifestyle Market

Bush Hog VP of Sales & Marketing Dan Bratt dives deep into the history and quality of Bush Hog's quality product lineup!

This Week

Rural Lifestyle Dealer's Best of the Web: March 18, 2024

March 19, 2024

Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week. The Best of the Web This Week series is brought to you by Basic Software.

To Sell EV Tractors, Manufacturers Need to First Sell Their Dealers

Car, truck and tractor companies need to get dealership sales teams on board first if they want buyers to follow.

By Frank Lessiter posted on March 1, 2024 | Posted in Dealership Marketing

In a recent Inc. article, Howard Tullman points out that most car dealers aren’t much interested in selling electric vehicles (EVs.) And the same is likely true for many farm equipment dealers.

Improving Customer Service: Recognize Generational Differences

For as much work as you do on equipment, your people skills are going to be where the rubber hits the road

By Jamie Cooper posted on August 18, 2023 | Posted in Best Practices

Taking a one-size-fits-all approach to customers (and employees) will likely leave you frustrated and those you work with dissatisfied. The goal of this article is to help you better understand the differences between the generations you serve — and employ — why they matter, and how you can use that information to build a better business.

Deere Dealers Rank First in Responding to Website Customers

February 6, 2023 | Posted in Data & Forecasts

Overall responsiveness industrywide to compact tractor website customer inquiries has plenty of room for improvement. “On average, 57% of customers received no personal response when they inquired online about buying a compact tractor,” said O’Hagan.

AGCO Reports 2Q18 Net Sales of $2.5B, Up 17% vs. 2Q17

July 31, 2018 | Posted in Manufacturer News, Data & Forecasts

The report discusses sales by region for the second quarter, as well as future projections for regional sales.

Fixing Lackluster Sales Training

By Rural Lifestyle Dealer Staff posted on July 27, 2018

Source: Harvard Business Review

Salespeople must learn about strategy and sales tasks at your firm, not only a generic sales methodology.

Best Practices with Bob Clements

1 Question to Improve Your Margins

By Bob Clements posted on April 2, 2018 | Posted in Best Practices

Source: Bob Clements International, Inc.

The No. 1 mistake salespeople make when they begin the negotiation process is not asking this question: "So, what you are saying is if I can do what you ask, then you are in a position to move forward today, is that correct?"

Best Practices with Bob Clements: Sales

Why New Sales People Fail

By Bob Clements posted on March 20, 2018 | Posted in Best Practices

Source: Bob Clements International, Inc.

Most salespeople, especially new ones, fail for one reason; they don’t produce enough daily activity to get their business up and going.

[Podcast] 4 Traits of Today’s Successful Salespeople

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Mike Wiles for the first of the new "Managing the Store series." Mike will share the traits commonly found in successful sales people.

March 9, 2018 | Posted in Best Practices

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we sat down with Mike Wiles for the first of the new "Managing the Store" series. Mike shares the traits commonly found in successful salespeople.

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RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.