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Dealership of the Year 2015: Kelly Tractor & Equipment Longview, Texas

Game-changing decisions on equipment lines and advertising helped Kelly Tractor earn Rural Lifestyle Dealer’s top award for single-store dealerships.
“We were likely to have starved to death,” says Mike Kelly, recalling his first year owning a farm equipment dealership. It was 1985, in the midst of the farm crisis. It was a time when more dealers were getting out of the business than were getting into it.
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