Items Tagged with 'brand'


Trends to Watch

Take Advantage of Brand Preferences

More than half of the customers who enter a rural lifestyle dealership have a brand in mind most of the time or almost always. This gives salespeople a head start in making the sale. They can start talking needs and solutions with customers, knowing they already may be sold on the manufacturer.
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Notable and Quotable: Adding Products Too Fast

Read more of Steven DeRycke's response as well as other dealer responses to the question, "What factors do you take into considerations when deciding to add a new product or brand to your mix?" Their answers are featured in Rural Lifestyle Dealer's spring 2014 issue.
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Mahindra USA Recognized for Outstanding TV Commercial

Mahindra USA, the number one selling tractor in the world based on volume, was recognized with a platinum Remi Award at the 46th Annual WorldFest in Houston, Texas, for one of its Customers? series television commercials, Janeths Testimonial, featuring Mahindra owner Janeth Tomlin. The commercial was created by award-winning advertising agency, Richards/Carlberg, and produced by Locke Bryan Productions, both based in Houston. WorldFest is one of the most established international film and video festivals in the world.
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Husqvarna Announces Discontinuation of Yazoo Kees Brand

Husqvarna Professional Products Inc ("Husqvarna") announces the intent to discontinue manufacturing and selling products under the Yazoo|Kees brand name by year end. Read more:
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