New Poll Finds Consumer Confusion, Mis-Fueling Rising Around Blended Ethanol Fuels & Outdoor Power Equipment

March 13, 2018 | Posted in Dealer News

A nationwide poll reveals 11% of outdoor power equipment owners have mis-fueled and used gasoline with higher than E10 in products not designed for it.

From the Desk of Lynn Woolf

Dare to Be Ranked By Your Customers

By Lynn Marcinkowski Woolf posted on May 4, 2015 | Posted in Dealership Marketing

There are so many customer surveys being released these days that it's easy to become indifferent to them. What do researchers really know about customer satisfaction? After all, they're not face-to-face with customers, they're not backed up in the shop and they're not battling for every last sale.

Ag Marketers Remain Devoted to Print & Events, But Prepping for Digital

July 24, 2014 | Posted in Rural Lifestyle Market

Source: Michale Moran Alterio, The Association of Business Information & Media Companies

A new research study that polled marketers in the agricultural vertical revealed that they continue to spend most of their budget on events and print advertising.

Michigan State Univ. Turfgrass Program to Acquire Low-Temperature Growth Chamber for Research

May 21, 2014 | Posted in Niche Markets

Polar temperatures combined with ice this past winter left turf areas in mid- through southeastern Michigan with a large amount of winterkill damage. The destruction is seen on putting greens and other turf areas. The harsh winter weather has had an impact on the turfgrass industry resulting in potential business losses.

Save Green, Mow Clean with Propane Mower Incentive

May 23, 2012 | Posted in Rural Lifestyle Market

The Propane Education & Research Council (PERC) is offering $1,000 to qualified buyers of a new propane-fueled mower who agree to share information about the mower's performance.

Videos

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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