Kubota Tractor Corporation announced a new multi-year partnership with NASCAR, beginning with the 2026 NASCAR season, that establishes Kubota as an Official Partner of NASCAR.

What advice would Kubota Tractor Corporation President Alex Woods offer his younger self? Don't miss his insights.

Tune in to hear how Alex Woods, Kubota Tractor President, envisions the company's ability to use technology to appeal to rural lifestyle customers who show growing interest in remote service, preventive maintenance and electrification.

Kubota Tractor President Alex Woods shares insight into in-demand features and the lasting impact of the company's sub-compact tractor from 25 years ago.

A focus on listening to and learning from customers and dealers is what drives the value proposition for Kubota Tractor President Alex Woods.

Alex Woods, President of Kubota Tractor Corporation, offers an overview of the recent market uptick and conveys optimism for the OPE market thru year-end.

Ten outstanding community-based nonprofits across the nation are each being awarded $25,000 in cash and $25,000 in Kubota equipment as part of this year’s Kubota Hometown Proud® grant program.

During Military Appreciation month in May, Kubota dealers nationwide are partnering with the Boot Campaign to raise funds and awareness for veterans and military families.

Barcuch has been with the company for 12 years and most recently served as senior director of Kubota’s Central Division, further building on his career in both field and corporate roles for Kubota, including product marketing director for compact, utility, and ag products as well as serving as a Kubota district manager.