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ARTICLES

Dealer Success Academy

[Video] Electric & Battery Powered Panel

4 product experts share their insights into how the electric & battery powered equipment market has grown in recent years and what dealers can expect in the future, including what it will mean for their business.
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Dealer Success Academy

[Video] Technician Recruitment & Training

Recognizing that there’s a desire from many young people to stay near home rather than relocate, particularly around its stores in the Omaha, Neb., and Des Moines, Iowa, areas, Van Wall Equipment is launching a new technician training curriculum in conjunction with Des Moines Area Community College.
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Dealer Success Academy

[Video] Growing Sales During Inventory Unknowns

Most dealers would consider the last two years to be a customer service nightmare of keeping shelves stocked and customers in products. Join Greg as he takes a different approach to selling through difficult times.
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Dealer Success Academy

[Video] Automate Your Marketing for Better Results

Dealerships today have the opportunity to utilize marketing automation to mechanize key marketing processes to get more business online by fostering customer relationships and brand loyalty. Today’s marketing automation platforms bring personalization to electronic marketing putting the customer into the driver’s seat, navigating in what kind of information they choose. Imagine fostering relationships with your customers with a click of the button! Debra Fredrickson is the marketing manager for Alex Power Equipment, Rural Lifestyle Dealer's 2019 Dealership of the Year in the single-store category.
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Dealer Success Academy

[Video] How to Survive an OSHA Visit

How do you think your company would fare if an OSHA inspector showed up tomorrow? If that idea makes you nervous, KPA's OSHA expert Glorianna Corman can help you be prepared. She will discuss OSHA's national and regional emphasis programs; what triggers OSHA inspections; what to expect and how to respond OSHA shows up; and more. KPA is the leading provider of environmental health & safety, HR management, and finance & insurance compliance software and services for mid-sized companies.
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2024 Dealer Success Academy OPE Panel

2024 Dealer Success Academy Ben Thorpe

2024 Dealer Success Academy Dan Argiro Pat Albero

2024 Dealer Success Academy Tony Thelen

Dealer Success Academy 2024

2024 Dealer Success Academy Dean Devore

2023 Dealer Success Academy Ben Thorpe

2023 Dealer Success Academy Jeremy Gantt

2023 Dealer Success Academy Chris Mundy

2023 Dealer Success Academy Chris Huckabone

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Videos

RhinoAG Production Tour to Mark 90 years

RhinoAG Production Tour to Mark 90 years

Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.


Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.


At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

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Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

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