Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

Best of the Web This Week is brought to you by Ritchie.



Thomas Ritchie developed the concept of the automatic waterer valve in 1921 in Oskaloosa, Iowa. Since that time, Ritchie Industries has developed into the leader in watering innovation and now manufactures a complete line of livestock and horse waterers to the highest specifications in the industry. To find the automatic waterer that will suit your needs, visit

ECHO Celebrates its 50th Anniversary

ECHO recently celebrated its 50th anniversary. Founded on Nov. 16, 1972, in Northbrook, Ill., ECHO released the very first backpack blower, the PB-9, in 1975 and the first handheld blower, the PB-200, in 1978.

Kubota Gifts Tractor to U.S. Army Veteran

Along with the Farmer Veteran's Coalition — an organization that works to develop careers for veterans in agriculture — Kubota recently gifted an L3902 tractor to U.S. veteran Joy Hughes. Hughes served four years in the Army as a logistics specialist. She and her husband run a 40-acre chicken farm — Beggs Pastured Raised Chickens — in Beggs, Okla.

Veteran Joy Hughes recieves free tractor from Kubota

Generac Sponsors Program Advocating for Women in Engineering

Generac recently sponsored the Female Leaders Advocating for Mechanical Engineering (FLAME) event at the Milwaukee School of Engineering, which took place Oct. 8. The all-day event — designed to bring more women into the program — involved a hands-on mechanical engineering design project and tours of the university's labs.

Dealer Demonstrates Bucket Loader Safety With Scarecrows

Single-store Missouri Massey Ferguson dealer Vahrenberg Implement, through the dealership's Youtube channel, teaches customers about bucket loader safety. To drive the point home, they use scarecrows to demonstrate the accidents that can easily happen when using buckets irresponsibly.

First Choice Farm and Lawn's Guiding Principles

One of First Choice Farm and Lawn’s guiding principles is staying positive and being there for their customers and doing the right thing — every time. Owners Ron and Don Parks discuss how they’ve instilled this mindset in the staff across all locations. First Choice Farm and Lawn, a 6-store Kubota dealer based in Tennessee, was one of Farm Equipment's 2022 Dealerships of the Year.

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