Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

Best of the Web This Week is brought to you by Monarch Tractor.

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Monarch Tractor, maker of the MK-V, is the world’s first fully electric, driver optional, connected tractor set to enhance farmers’ existing operations, alleviate labor shortages, and maximize yields. Monarch Tractor is committed to elevating farming practices to enable clean, efficient, and economically viable solutions for today’s farmers and the generations of farmers to come. With cutting-edge technology, global reach, and an experienced team, Monarch Tractor is delivering meaningful change for the future of farming. For more information, visit www.monarchtractor.com.

Throwback: A 2009 Interview with Ariens CEO Daniel Ariens

Our official Green Bay Packers stockholders package arrived and saw the official correspondence was from Dan Ariens, Packers Secretary and Ariens CEO. Reminded us of an in-depth interview Mike Lessiter did with Dan for Rural Lifestyle Dealer magazine, and was followed by a personal note from Dan to current Lessiter Media intern Owen Lessiter encouraging him on his lawn-mowing business following the family’s “new to us” purchase of an Ariens ZTR.

Signed-magazine

Moline, Ill. Famous for Other Things, Too

In 1938 in Moline, Illinois, John Fremont McCullough and son Alex developed a way to make soft-serve ice cream. Two years later, the McCulloughs opened the first “Dairy Queen” on June 22, 1940, and propped up our nation’s dairy industry for 83 years.

Greenway Equipment Annual Fundraiser with a Country Music Twist

Greenway Equipment is back with its annual food bank fundraiser. The Weiner, Ark.-based John Deere dealer (and Farm Equipment 100™️ member) is counting every donation as an entry to win one of two Gator utility vehicles previously owned by country music star Jason Aldean. The funds raised through the giveaway will be donated to combat food insecurity for children in Arkansas and Missouri.

Jason Aldean's Gator vehicles

Greenway Equipment Inc. has launched a fundraising campaign for local food banks in partnership with country music star Jason Aldean. The funds raised through the giveaway will be donated to combat food insecurity for children in Arkansas and Missouri. Each donation is considered a registration for a chance to win one of two John Deere Gator™ utility vehicles previously owned by Aldean.

Home Depot Aims for 85% Battery-Powered OPE by 2028

The Home Depot is aiming for 85% of outdoor power equipment sales to be generated by items that run on rechargeable battery technology by the end of 2028, with a specific focus on push lawn mowers and handheld outdoor equipment like leaf blowers and trimmers.

The_Home_Depot_Outdoor_Lawn

Courtesy of The Home Depot

Mowing at 12 Miles per Hour...

Farmer and YouTuber Rockhill Farm recently put their Hustler X-One's claim of mowing 7.5 acres per hour to the test and recorded speeds of up to 12 miles per hour in the process. As one commenter pointed out, at that speed and with that bumpy ground, it's a miracle the roof stayed on.

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Best of the Web This Week is brought to you by Monarch Tractor.

Monarch Tractor, maker of the MK-V, is the world’s first fully electric, driver optional, connected tractor set to enhance farmers’ existing operations, alleviate labor shortages, and maximize yields. With cutting-edge technology, global reach and an experienced team, Monarch Tractor is delivering meaningful change for the future of farming. Click here to learn about your opportunities as a Monarch dealer.

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