In this excerpt from a video series with Farm Equipment Editor/Publisher Mike Lessiter, Retired Executive Editor Dave Kanicki and Executive Editor Kim Schmidt, the three reminisce on the need to create the Rural Lifestyle Dealer brand to address that side of the market.
RhinoAG Production Tour to Mark 90 years
Lessiter Media editors visited RhinoAG in Gibson City, IL to get a behind-the-scenes glimpse at the production processes and attention to detail that have contributed to their longevity as they celebrate their 90th anniversary in 2024.
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