The North American Equipment Dealers Association (NAEDA) announces that almost $100,000 was raised for the Equipment Dealers Foundation and the Canada Equipment Dealers Foundation at NAEDA’s 2024 annual North American Dealer Conference that was held in Dallas, Texas, January 29-31. The funds were raised through a live auction of items that were donated by NAEDA’s industry partners.

Both foundations provide financial assistance through dealership employee scholarships, capital funding and high school ag tech programs, which includes the Technicians for Tomorrow Program and support for high school guidance counselors to help promote careers in agriculture. Over the lifetime of the foundations, close to 4 million dollars has been provided for these scholarships, capital funding to tech training facilities and workforce development programing.

NAEDA thanks Ritchie Bros, Federated Mutual Insurance, Federated Canada, Seigfreid Bingham and Kohler for their unique auction items. The support provided by these companies is part of the annual support they provide to NAEDA’s fundraising events, which include clay shoots and golf tournaments that are held throughout the year.

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