Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

Market for Electric Tractors is Anyone’s Guess

John Schmeiser, president of the Canadian arm of the North American Equipment Dealers Association, said that his organization isn’t counting electric tractor sales or projecting their future sales. “In meeting with the manufacturers we sense this is a great unknown,” Schmeiser told Farmers Forum.

electric tractor

Do You Know a 'Caffeinated Carl'?

The folks at Storm Equipment have a very special employee in Caffeinated Carl. Who's the Carl of your dealership?

Kubota Dealer Helps Teen Replace Stolen Mower

Last year thieves stole thousands of dollars in lawn equipment from 16-year-old Joaquin "Quinn" Devarona's work trailer. But local Kubota dealer Beaumont Tractor Company stepped in to help.

'AEM Manufacturing Express' Set to Hit the Road This Summer

AEM announced April 8 that it will hit the road this summer for an unprecedented initiative to tell the story of the U.S. equipment manufacturing industry and celebrate the 2.3 million men and women who help build, power, and feed the world. This includes stops at Toro, Kubota, JCB, Takeuchi, Deere and more!

2024 AEM Manufacturing Express

New Holland Shows Off 60s 'Throwback' T7 Tractor

To mark 60 years of tractor production in Basildon, UK, New Holland recently showed off a 'Celebration Edition' of the T7.300 tractor, complete with a psychedelic paint job.

Basildon New Holland plant Celebration editon tractor

Is there something you want to share in "This Week"? Send us an email.

More from this series