Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

Do You Know the Difference Between Markup and Margin?

In this week’s Tech Tip Tuesday, WB Global Services breaks down the difference between markup and margin and walks through how to calculate your true gross margin.

Bobcat First in North Dakota to Use Fuel Cells for Power

Bobcat made history in North Dakota by using fuel cells to power its Bismarck plant. Although fuel cells are used nationwide, Bobcat has the first in North Dakota, and while they’re not totally at 100% capacity yet, the company is already seeing a major difference. Read more in this article from KX News.

Bobcat Bismarck, North Dakota

Section of Baltimore Bridge Brought Down in Controlled Explosion

Crews in Baltimore carried out a controlled demolition of a section of the Francis Scott Key Bridge that was sitting atop the container ship that rammed the bridge in March. Maryland's governor says the Port of Baltimore is close to fully reopening. Data from the U.S. Census Bureau shows the Port of Baltimore is an important hub for 50-100 horsepower tractor imports. Learn more in this video from NBC News.

Powersports Industry Consultant Weighs in on New Kubota Acquisition Policy

Powersports industry veteran and dealership consultant Mark Sheffield recently highlighted coverage from our sister publication Farm Equipment magazine on Kubota's new acquisition policy.

Explaining Spec Sheets to Customers

In this video, Neil Messick of Messick's Farm Equipment explains to his viewers how to understand tractor spec sheets and what customers often get wrong when reading them.

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