Jan. revenue for tractor dealers decreased 15%, an annual $8 million decrease year-over-year, according to Constellation Dealership Software's latest monthly market update, which analyzes transactional sales data from a consistent group of 237 dealers reporting over the past three years.
The report is based on a group of dealers who have reported their data over the previous 3 years. The dealer count, wholegood unit sale count, and total sales numbers above show the actual number of dealers and total sales being analyzed. It represents combined sales of parts in all departments, wholegood sales and service repairs.
Dealers reported $47 million total sales in Jan. 2026, a decrease of $8 million from Jan. 2025 and down $35 million from Dec. 2025.
Source: Constellation Dealer Insights
Tractor Revenue in the U.S. Stays Same While Canadian Sales Drastically fall
The U.S. market reported an 11% decrease in Dec. and Jan. Revenue. Most notably, Canadian tractor revenue dropped 79% from Dec. to Jan. The Northeast fell 2%, the Midwest decreased 27%, and Southern tractor sales increased 6%. The west's tractor shows growth, rising 27% from Dec. to Jan.
