New Holland's T7070 Auto Command tractor has been awarded the prestigious title of Tractor of the Year for 2010 at Agritechnica, the world's largest show for agricultural machinery and equipment. This new tractor with its continuously variable transmission was also presented with the "Golden Tractor for Design" award which recognizes design excellence focusing on ease of use and operator comfort.

This pair of awards for the T7070 Auto Command adds to the Tractor of the Year and the "Golden Tractor for Design" for 2008 obtained by the T7060 Power Command at the 2007 Agritechnica, making the T7000 Series the most awarded line of tractors in the 13 year history of this award.

Awarded by a jury of 20 journalists from the most important agricultural publications in Europe, the Tractor of the Year award crowns the open field model that is able to combine all the benefits of innovation, productivity, comfort, economy and ease of use, all of which are necessary for a leading tractor in modern farming.

Built in New Holland's Basildon, U.K. facility, the five models from the T7000 Auto CommandTM Series are powered by a new NEF engine, with between 167 and 225 hp that can run on 100% biodiesel, and completely developed by Fiat Powertrain Technologies of Turin, Italy. The new generation Auto Command continuously variable transmission was developed at the New Holland's Research Center of Modena, Italy, and is manufactured in the Antwerp plant in Belgium.

Agritechnica, the world's largest exhibition for agricultural machinery and equipment, was held in November 2009 in Hanover, Germany. The show estimates that more than 350,000 people attended the 2009 event.

About New Holland

New Holland is a world leader in agricultural, utility and construction equipment. New Holland sells and services an innovative and diverse line of equipment, including a full line of tractors as well as hay and forage equipment, harvesting, crop production and material handling equipment.

Sales, parts and service are provided to customers by New Holland dealers throughout the United States and Canada. There are more than 1,100 New Holland dealerships located throughout North America.

For more information on New Holland equipment, contact your local New Holland dealer or visit the

New Holland Web site at www.newholland.com/na.