HARRISBURG, Pa. — Zetor North America (ZNA) today announced the program for its annual dealer meeting scheduled for August 27-28 in Harrisburg, Pa. Zetor North America is the U.S. and Canadian distributor for Zetor Tractors a.s., a leading manufacturer of utility and row crop tractors with world headquarters in Brno, Czech Republic.

“Our meeting kicks off the evening of Monday, August 27th with a catered barbecue on the grounds of our North American headquarters in Harrisburg,” noted Gary Bogart, ZNA general manager. “This informal affair will give our dealers the opportunity to interact with our employees as well as their fellow Zetor dealers in a cordial and relaxed setting.”

The meeting continues Tuesday, August 28th at the nearby Harrisburg Farm Show Center. Updates on current sales and technical programs will be followed by introduction of the newly released Forterra HSX and the first look at the all-new Major line of 50-70 horsepower tractors. A dealer roundtable discussion will provide an open forum for discussing topics ranging from successful sales and merchandising programs to other dealer opportunities.

“One of the highlights of our meeting will be the drive and ride course Tuesday afternoon,” Bogart added. “This gives our dealers the opportunity to test drive our utility tractors powered by some of the most fuel-efficient tractor engines on the planet. All in all, it should be a fun event as well as a valuable learning experience.”

For more information on the meeting, interested parties should contact Terri Young at (717) 909-6668, Extension 2, or by email at tyoung@zetorna.com.