Derick McGhee, Heritage Tractor's marketing manager, shares the dealership's strategies for building its brand, including product offerings, service and making the most of "touchpoints."
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Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.
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