Making the Most of 'Touchpoints'

Derick McGhee, Heritage Tractor's marketing manager, shares the dealership's strategies for building its brand, including product offerings, service and making the most of "touchpoints."

Lynn Marcinkowski Woolf

Lynn Marcinkowski Woolf is managing editor of Rural Lifestyle Dealer. She was a contributing writer for Rural Lifestyle Dealer and Farm Equipment magazines before becoming editor in 2012. She previously covered agriculture as a freelance writer for several industry publications. Lynn also worked in public relations and marketing and earned her accreditation in public relations. She is a graduate of the University of Wisconsin-Milwaukee and lives on a third-generation family farm in Kansas. Contact: lwoolf@lessitermedia.com

Videos

A Closer Look at Mahindra's New 5100 Series Utility Tractors

Mahindra Ag North America introduces the 5100 series tractors, 5145 and 5155, engineered to be easy to operate by first-time tractor owners yet heavy duty to tackle the tough jobs of rural living, farms and ranches. The 5100 series tractors come with a 5-year, 3000-hour limited powertrain warranty covering parts and labor for the duration of the warranty period.

Top Directory Listings

Yanmar

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Making the Most of 'Touchpoints'

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Lynn Marcinkowski Woolf