Derick McGhee, Heritage Tractor's marketing manager, shares the dealership's strategies for building its brand, including product offerings, service and making the most of "touchpoints."
GIE+Expo Tech Walk Around
Alyn Brown of Level Up Development, who is also a technology contributor to Rural Lifestyle Dealer, highlights products that stood out to him at the 2019 GIE+Expo, including equipment from Mean Green, Ariens, Bad Boy and Ferris.
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