ECHO Inc. and Kubota Tractor Corp. announced today a U.S. Dealer Alliance aimed at growing their combined sales within the commercial turf and consumer lawn and garden markets. As part of the alliance, ECHO & Shindaiwa will become the preferred brands of hand held outdoor power equipment within the Kubota dealer network. The alliance also names ECHO Bear Cat as a preferred brand of chippers, shredders, log splitters and wheeled trimmers within the Kubota dealer network.

“There is a tremendous amount of synergy between our companies and brands,” says Mike Best, ECHO vice president of sales and marketing. ECHO Inc. and Kubota Tractor Corp. both have parent companies headquartered in Japan, both are known for engineering and manufacturing professional grade products and both target commercial users and large land owners. “By leveraging our common strengths, both companies will be well positioned for future growth in the months and years ahead,” says Best.  

According to Todd Stucke, Kubota vice president of agriculture and turf equipment, the Kubota dealer network includes more than 1,100 sales and service locations. “We are excited about the opportunity to bring ECHO, Shindaiwa and ECHO Bear Cat products into the Kubota dealer network," says Stucke. “These brands are well known in the market and they allow Kubota dealers to position a complete line up of products to commercial landscapers and homeowners alike”.

A series of joint sales and marketing programs will be rolled out this year, at which time Kubota dealers can begin expanding their customer product offerings to include ECHO, Shindaiwa and ECHO Bear Cat products.

ECHO Inc. is a leading manufacturer of professional-grade outdoor power equipment for professional and homeowner use. The corporation markets its products primarily under the ECHO, Shindaiwa and ECHO Bear Cat brand names. The company is based in the Chicago suburbs. Visit to learn more.

Kubota Tractor Corp. is the U.S. marketer of Kubota-branded tractors up to 118 PTO hp, performance-matched implements, compact and utility-class construction equipment, consumer lawn and garden equipment, commercial turf products and utility vehicles. The company is based in Torrance, CA.  Visit to learn more.

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