Top executives from Mahindra USA will host its “Rise of Red” Regional Dealer Meetings across the U.S. and in Canada sharing the company’s vision for 2015 with the Mahindra dealer network. In addition to new product introductions and sales and marketing programs, there is anticipation of a surprise announcement. To better meet the needs of its dealers, Mahindra rotates annually between national and regional dealer meetings, recognizing the demands of owning a business.

Mahindra will host its Regional Dealer Meetings October 5 - 30, 2014, offering seminars to support dealers in managing and growing their businesses as well as the opportunity to share ideas and best practices with their colleagues. With the upcoming Tier IV compliance required for all new tractor models, there will be a focus on Mahindra’s simple “eco-friendly” solution, mCRD (Mahindra Common Rail Diesel) featuring innovative technology that saves consumers time, fuel and money. 

“We always look forward to meeting with Mahindra dealers and learning more about what matters to them in their local markets. This is a smart group of business people and it is invigorating to talk about the industry, trends and the Mahindra vision,” said Cleo Franklin, Mahindra USA’s Vice President of Marketing and Strategic Planning. “The dealers invest time, resources and energy to attend these meetings and we are committed to providing an information-rich experience. This is an exciting time to be a Mahindra dealer and there are great things ahead in 2015.

Mahindra USA Regional Dealer Meeting Schedule                                 

  • October 05 -07, 2014: Toronto, Canada
  • October 08 - 10, 2014:  Baltimore, MD
  • October 12- 14, 2014:  Kansas City, MO                       
  • October 15 - 17, 2014:  Reno, NV
  • October 21 - 23, 2014:  Atlanta, GA                        
  • October  28 - 30, 2014:  San Antonio, Texas

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 16.5 billion Mahindra Group’s Automotive and Farm Sector - the number one selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.  Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has four distribution points in North America to help meet the needs of its customers and the growing demand for its products. Mahindra’s professional-grade tractors range from 22 HP – 100 HP and include the revolutionary new Max series tractors.  The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra

Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time. 

To learn more about Mahindra USA, please visit