With an eye toward giving customers more valuable information and easier navigation, Exmark recently launched its new website, at Exmark.com. The new site provides an improved user experience, better supporting the relationship between local dealers and their customers, and offering tools to help customers make the best possible purchase decisions.
Exmark Director of Marketing, Daryn Walters, said the site is designed to deliver a world-class user experience.
“After benchmarking our web services against leaders both inside and outside the green industry, we solicited the feedback of our customers and dealers to learn how and why they are using our site.”
The new site better highlights the benefits of the unique features Exmark designs into its machines. Enhanced research tools allow users to quickly decide on the best Exmark model for them. Visitors can compare models, view local specials, get a price estimate, find a local Exmark dealer, or request a product demonstration to help them focus in on the Exmark machine that best suits their needs and budget.
A new feature of the site, user reviews, gives customers the ability to share Exmark product and dealer experiences with other site visitors.
Walters said some of the best referrals come from current customers, and their experiences are valuable perspective for new Exmark customers.
“The feedback current users have to give on products and dealers can help new customers make better purchase decisions.”
The responsive site design recognizes a visitor’s device and location to deliver more information with an improved user experience and easier navigation on any mobile device, tablet, laptop or desktop computer.
Visit Exmark.com to experience the new Exmark website firsthand.
Exmark Manufacturing was incorporated in May 1982 as an independent manufacturer of professional turf care equipment. Today, it is the leading manufacturer of commercial mowers and equipment for the landscape professional. Exmark mowers are purchased 2-to-1 over the next best-selling brand by landscape maintenance professionals. In addition to designing, building and marketing quality turf care equipment, Exmark’s goal is total customer satisfaction. All Exmark products are designed to help customers increase productivity while delivering unmatched quality. Products are sold to distributors and dealers who share the company’s commitment to customer service and quality products. Learn more at Exmark.com.
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