Items Tagged with 'customers'



Improving Customer Service: Recognize Generational Differences

For as much work as you do on equipment, your people skills are going to be where the rubber hits the road
Taking a one-size-fits-all approach to customers (and employees) will likely leave you frustrated and those you work with dissatisfied. The goal of this article is to help you better understand the differences between the generations you serve — and employ — why they matter, and how you can use that information to build a better business.
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Sponsored Content: Create a High Performance Dealership with Bob Clements

How to Be a Dealership of the Future

Embrace technology and leverage your own brand to sell to a new kind of customer.
The goal for myself and my organization is to help dealers get a jumpstart on their competitors by outplaying them in their markets. To that end, I challenged my team to share their thoughts on what might lie ahead for dealers based upon advances happening in other industries.
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Season To Season: Zimmerer Kubota

With 5 locations in and around Fort Worth, Texas, Zimmerer Kubota serves a diverse array of customer segments, including small farmers, construction, municipalities and commercial lawn and turf customers. Having the look of a multi-store, full-service dealer network from the various departments, to the inventory and delivery trucks, to the computer and phone system is important to principal Sam Zimmerer.
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Lynn Woolf
From the Desk of Lynn Woolf

No Easy Way Out

A recent editorial ("Your #1 Ally Against Big Boxes") shared research that says that customers want smaller, independent businesses to win over big box stores and I suggested strategies to take advantage of that.
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