Battreall, a 28-year GE veteran, was previously the chief commercial officer at CDF, providing oversight to the commercial organization and enhancing new relationship development strategies. He began his GE career in 1987 as part of GE’s Financial Management Program. Following positions at GE Aircraft Engines and GE Power Generation, he joined GE Capital and since then has held sales and commercial leadership roles in a number of GE Capital’s equipment finance and corporate finance businesses. 

Battreall received his bachelor’s degree in economics from DePauw University. 

“CDF is a fantastic business, filled with exceptional employees who really understand our customer’s industries,” said Battreall. “I am honored to lead the CDF business and am excited about the future as we continually evolve and strive to provide our customers with a best-in-class experience.” 

CDF is a leading provider of inventory financing, also known as floorplan financing, which allows dealers to stock, market and sell a wide variety of products from manufacturers. 

About GE Capital, Commercial Distribution Finance
GE Capital, Commercial Distribution Finance provided $36 billion in financing for more than 30,000 dealers and more than 3,000 distributors and manufacturers in the U.S. and Canada in 2014. Programs include inventory and accounts receivable financing, asset-based lending, private label financing, collateral management and related financial products. For more information, visit gecdf.com or follow company news via Twitter (@GEInventoryFin).

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at ge.com.