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Rural lifestyle customers come from a wide variety of backgrounds and levels of experience. It can be easy to lose a sale — and a potential long-time customer — if you take the wrong approach. Inadvertently, you may insult them or confuse them and they leave your dealership only to buy from someone else.  

In this Rural Lifestyle Dealer podcast, brought to you by Yanmar, Mike Wiles shares strategies for understanding the diverse rural lifestyle customer segment.

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The Rural Lifestyle Dealer podcast is brought to you by Yanmar.

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry. We have brought the world ever more energy efficient and economic engines and implements through a constant process of development and market expansion. Our goal is to promote the quality of life by providing the machines that use energy with the utmost efficiency and value. 

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Listen to past podcasts

Intro Music: Adam Selzer - Opening Up
Interlude Music: Alialujah Choir - No Need To Know