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Advertising and marketing are critical to staying “top-of-mind” with your customers, especially when they have so many options for purchasing equipment.

How can you develop a well-rounded, well-planned program that brings results? 

Today’s program is part of our Marketing Matters series and features Dustin Johansen, vice president, and Lisa Bocklage, account director, at Osborn Barr.

Dustin and Lisa will share ideas, tactics and strategies for your dealership from their work with some of the leading names in agriculture and the  equipment industry.

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The Rural Lifestyle Dealer podcast is brought to you by Yanmar.

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry. We have brought the world ever more energy efficient and economic engines and implements through a constant process of development and market expansion. Our goal is to promote the quality of life by providing the machines that use energy with the utmost efficiency and value. 

New dealers inquire here

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Listen to past podcasts

Intro Music: Adam Selzer - Opening Up
Interlude Music: Alialujah Choir - No Need To Know